In 2007, Sydney, Australia made a powerful statement to the world by turning off or dimming its lights for one hour. What started in Sydney quickly made its way around the globe in 2008 — when Earth Hour became an organized worldwide event with 37 countries and 370 major cities who also turned off the juice for one hour. 
McDonalds takes a shot at Starbucks with this billboard in Seattle. I'm usually a neutral party when it comes to the big chain coffee offerings but I recently tried a couple of the new McDonalds coffee drinks and they were AWFUL. The iced mocha got thrown directly into the trash after 2 sips. The first sip tasted like soapy, sour milk with a hint of artificial coffee flavoring. The second sip was taken as a confirmation to my mental dialogue, "Wow, does this really taste that awful? *sip* Yes. Yes it does." *toss*.
The hot vanilla cappuccino (sugar free) was barely tolerable. The taste of artificial sweeteners just overwhelms your taste buds with this one. It's not like the sugar free cinnamon dolce latte at Starbucks, which tastes almost identical to the regular version. I would gladly trade both of those McDonalds drinks for one good $4 drink at Starbucks.
Sorry Mc.Donalds. You've got some refining to do before you can compete with the big guys. The price difference isn't worth the torture of consuming your coffee drinks. Stick to serving your classic coffee, which is actually not half bad.
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